Paid Memberships Pro – Google Analytics Integration connects your membership site with Google Analytics for accurate tracking, conversion insights, and revenue reporting. Automatically track signups, upgrades, cancellations, and membership checkout events so you can optimize funnels, improve retention, and grow recurring revenue with data-driven decisions.
- Seamless integration with Paid Memberships Pro and Google Analytics
- Tracks membership checkouts, renewals, upgrades, and cancellations
- Enhanced eCommerce and purchase events supported
- Captures order value, membership level, and recurring revenue
- Supports GA4 measurement with recommended events
- Automatic event tracking—no custom code required
- Customizable event names and parameters
- Tracks free and paid membership conversions
- Attribution-friendly: preserves UTM and campaign data
- Funnel visibility for signups to successful payments
- Member lifecycle tracking across key touchpoints
- Works with popular payment gateways used by PMPro
- Compatible with checkout discount codes and trials
- Lightweight, performance-focused implementation
- GDPR-friendly options and consent compatibility