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Principles

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Principles is a clean, fast WordPress theme and plugin bundle built for creators, bloggers, and businesses who want elegant design, high performance, and simple customization. It pairs lightweight code with modern blocks, flexible layouts, and SEO best practices, so your site loads quickly, looks polished on any device, and ranks better out of the box.

  • Lightweight, performance-first architecture for fast load times
  • Gutenberg-native blocks and patterns for effortless page building
  • Responsive, mobile-first design that scales across all devices
  • Accessible by default (meets WCAG best practices)
  • Clean, minimalist styling with typography presets
  • One-click starter templates for blogs, portfolios, and business sites
  • Global style controls for colors, fonts, and spacing
  • SEO-friendly structure and schema-ready markup
  • Optimized for Core Web Vitals and lazy-loading media
  • WooCommerce-ready layouts for shops and product pages
  • Header and footer builder with sticky and transparent options
  • Flexible blog layouts: grid, list, masonry, and featured hero
  • Custom hooks and developer-friendly codebase
  • RTL and translation-ready for global audiences
  • Regular updates and fast, friendly support

Version

1.2.6
We always carry the latest version, but if we are missing it, please report outdated

Updated on

08/12/2025

Developer

Obox Design

Item tier:

Basic
Basic: can be purchased individually and are included with every plan.
Premium and Ultimate: available exclusively with an Unlimited Downloads plan.

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Additional info

Fully working by default, however, if any features don’t work, please fill out this form and let us know to replace the file.
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License:

GPL

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How to Install or UpdatePrinciples

1.

After checkout, download the Principles theme and navigate to Appearance -> Themes.

2.

Click on the Upload Theme button.

3.

Select the theme you downloaded, and then click “Install Now.”
How to install themes

1.

Activate our Plugin Manager on your website, and go to the Plugins For WP tab.

2.

Click on the Purchased tab to view your products.

3.

Click Install on Principles.
How to install with the Plugin Manager

Why Download Principles From Us?

  • Original Product - We downloaded Principles directly from the official author.
  • Instant Download - After purchase, an instant digital download link is provided.
  • Full Year Of Free Updates - That is right, all items come with 12 months of free updates!
  • Safe & Clean - 100% clean files & free from virus.
  • Affordable Prices - Overpay no more! At PluginsForWP you'll find the same premium plugins and themes for a fraction of the cost of the original authors.
  • 100% Legal - All the plugins and themes are released under the GPL (General Public License) license. It is 100% legal for us to redistribute the products to you. It is completely safe, legal and legit.
  • Unlimited Downloads - Our monthly and annual plans come with unlimited downloads. Download as many themes and plugins as you want.
  • Unlimited Domains - After downloading the plugins and themes, use them with as many domains and websites as you wish. We won't cap or limit you in any way.
FEATURES US OFFICIAL WEBSITE
Original Product
Full Product
Premium Features
Free Updates
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PRICE $12.99 FULL

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Principles

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Principles - Frequently Asked Questions

How can we sell Principles for such a low price?

All WordPress plugins and themes, are licensed under the General Public License (GPL). This means that once we have purchased an item, we are free to redistribute it if we choose to do so. It is perfectly fine and legal for us to sell it to you for an amazing price!

How many sites can I use the Principles on?

Unlimited. The plugins and themes are GPL-licensed, and you can use them as often as you need to, on however many sites you choose.

Do you provide updates to the products?

Yes! We provide free updates for all the items for the first 12 months.

How do I update a plugin or theme?

Updating the plugins and themes is super easy and can be done with a click of a button from inside your website’s dashboard. Alternatively, you can download the item to your computer and upload it to your website manually.

Do you provide license keys for the plugins/themes?

We do not provide license keys for the items, but all features should work without issues. This item is fully functional as-is (unless mentioned otherwise) and does not require activation for core functionality. If any feature isn’t working, please fill out the activation form.

Will the plugin and themes work without a license key?

Yes, they should! All the plugins and themes, including the premium features of the items, should work without a license key. Generally, companies provide license keys only for updates and support. If, for some reason, you have any problem with any of the products, you’re fully backed by our 30-day money-back refund policy.