Newsletter – Google Analytics is a lightweight add-on that connects your WordPress newsletters with Google Analytics. Track email-driven traffic, conversions, and ROI with clean UTM tagging, automatic event tracking, and clear reports that show which campaigns, links, and audiences perform best.
- Seamless integration with the Newsletter plugin for WordPress
- Automatic UTM parameters added to every newsletter link
- Customizable UTM source, medium, campaign, term, and content
- Track sessions, pageviews, conversions, and revenue from email
- GA4-ready with support for events and parameters
- Per-campaign tracking profiles and presets
- Exclude internal traffic and test sends from analytics
- Deep link tracking for buttons, images, and text links
- Link-level performance insights to find top-clicked URLs
- Audience and segment tracking for targeted campaigns
- Clean, SEO-friendly tracking that doesn’t slow pages
- GDPR-friendly options with consent-aware tagging
- Works with custom domains and URL shorteners
- Easy setup—no coding required
- Lightweight, fast, and compatible with major themes and plugins