Give – Google Analytics Donation Tracking connects your GiveWP donation forms with Google Analytics, GA4, and Google Tag Manager to track conversions, revenue, and donor behavior. Set up accurate eCommerce-style tracking for campaigns, measure sources that drive donations, and optimize fundraising with real data—all without code.
- Seamless integration with GiveWP donation forms
- Supports Google Analytics 4 (GA4) and Google Tag Manager
- Tracks donation conversions and total revenue
- Captures source, medium, and campaign (UTM) data
- Enhanced eCommerce-style event tracking
- Automatic events for form view, start, completion, and refund
- Track payment gateways and methods used
- Donor journey and funnel insights
- Cross-domain tracking support for donation pages
- Easy setup—no coding required
- Customizable event names and parameters
- GTM dataLayer pushes for advanced tracking
- Works with multi-step and modal donation forms
- Accurate attribution for email, ads, and social campaigns
- GDPR-friendly options with consent compatibility